Privacy Policy

WebClusion ("we," "us," or "our") operates the website https://digitalmarketing.training. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Website or enroll in our AI + Digital Marketing Training course.

By using our Website or providing your personal information, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Full name
• Email address
• Phone number / WhatsApp number
• City and state of residence
• Educational background (college, degree, year of study)
• Professional information (current job, company, designation) if applicable
• Payment information (processed securely through third-party payment gateways — we do not store credit/debit card details)
• Course preferences and batch selection
• Any other information you provide through forms, emails, or WhatsApp conversations

1.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source (how you found us)
• Click behavior and scroll patterns

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze Website traffic. These include:

• Essential Cookies: Required for the Website to function properly (session management, security)
• Analytics Cookies: Google Analytics 4 (GA4) to understand how visitors use our Website
• Marketing Cookies: Meta Pixel (Facebook/Instagram), Google Ads conversion tracking to measure ad campaign effectiveness
• Heatmap Cookies: Microsoft Clarity for understanding user behavior (clicks, scrolls, session recordings)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Website functionality.

2. How We Use Your Information

2.1 Course Enrollment & Delivery

• Processing your enrollment and fee payments
• Communicating Course schedules, venue details, and session updates
• Providing Course materials, exercises, and resources
• Tracking attendance and exercise completion
• Issuing course completion certificates

2.2 Job Assurance & Placement Support

• Sharing your profile with hiring partners for placement opportunities (with your consent)
• Providing resume building, LinkedIn optimization, and interview preparation support
• Tracking placement status for Job Assurance eligibility

2.3 Communication

• Sending enrollment confirmations, receipts, and invoices
• Providing Course updates, schedule changes, and important announcements via email and WhatsApp
• Responding to your inquiries and support requests
• Sending occasional educational content, tips, and Course-related updates

2.4 Marketing & Advertising

• Sending promotional communications about new batches, offers, or related courses (with your consent)
• Retargeting you with relevant ads on Meta (Facebook/Instagram) and Google platforms
• Creating lookalike/similar audiences for advertising purposes (using anonymized data)

You can opt out of marketing communications at any time by clicking the "Unsubscribe" link in any email or by contacting us directly.

2.5 Website Improvement & Analytics

• Analyzing Website traffic and user behavior to improve user experience
• Identifying technical issues and optimizing Website performance
• Understanding which marketing channels drive the most enrollments

3. How We Share Your Information

We do NOT sell your personal information to any third party. We may share your information in the following limited circumstances:

3.1 Placement & Hiring Partners

With your explicit consent, we may share your name, contact details, resume, and portfolio with our hiring partner network for job placement purposes under the Job Assurance program.

3.2 Service Providers

We use trusted third-party service providers for:

• Payment processing (Razorpay / PayU / other payment gateways)
• Email communication (Mailchimp / Zoho Campaigns)
• WhatsApp communication (WhatsApp Business / API providers)
• Website analytics (Google Analytics 4, Microsoft Clarity)
• Advertising platforms (Google Ads, Meta Ads)

These providers access your data only to perform services on our behalf and are bound by their own privacy policies and data protection obligations.

3.3 Legal Requirements

We may disclose your information if required by law, legal process, government request, or to protect the rights, property, or safety of WebClusion, our Students, or the public.

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption on all Website pages (HTTPS)
• Secure payment processing through PCI-DSS compliant payment gateways
• Access controls limiting who can view personal data within our organization
• Regular review of data collection and storage practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for the following periods:

• Enrollment and course data: 3 years after course completion (for certification verification and alumni records)
• Payment records: 7 years (as required by Indian tax and accounting regulations)
• Marketing communication data: Until you unsubscribe or request deletion
• Website analytics data: As per the retention settings of the respective analytics platforms (typically 14-26 months)
• Placement records: 2 years after the placement process is completed

After the retention period, your data will be securely deleted or anonymized.

6. Your Rights

6.1 Right to Access

You can request a copy of the personal information we hold about you by emailing us.

6.2 Right to Correction

You can request correction of any inaccurate or incomplete personal information.

6.3 Right to Deletion

You can request deletion of your personal information, subject to our legal obligations to retain certain records. Please note that deleting your information may affect your eligibility for the course completion certificate, Job Assurance benefits, and alumni records.

6.4 Right to Opt-Out of Marketing

You can opt out of marketing communications at any time by:

• Clicking the "Unsubscribe" link in any email
• Sending "STOP" to our WhatsApp number
• Emailing us with your opt-out request

6.5 Right to Withdraw Consent

Where we rely on your consent to process your data, you may withdraw your consent at any time by contacting us. Withdrawal of consent does not affect the lawfulness of processing conducted prior to withdrawal.

7. Children's Privacy

Our Website and Course are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly. If you believe your child has provided us with personal information, please contact us immediately.

8. Third-Party Links & Services

Our Website may contain links to third-party websites, tools, and services (such as Google, Meta, payment gateways, etc.). We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party service you use.

9. Use of Testimonials & Student Content

With your consent, we may use your name, photograph, testimonial, or course work samples for marketing purposes on our Website, social media, and promotional materials. If you do not wish your content to be used for marketing, please inform us in writing and we will remove it within 7 business days.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Material changes will be notified via email to enrolled Students.

11. Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:

The Grievance Officer shall address any complaints or concerns regarding the processing of personal information within 30 days of receiving the complaint.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at: